This digitized hand lettering was created to celebrate a friends wedding in Austin, Texas. These letters designed to be one part Texas, one part refined, and one part fun.
Sun + Moon Catering Branding
After over 20 years of success, this corporate catering company sought a new identity to better present them as a fresh, modern company with masterful presentation skills. This branding solution presents a clean, contemporary mark, paired with rich photos of raw ingredients. This combination not only gives the brand a refreshing and healthy image, but it also allows for visual flexibility moving forward. Supporting materials designed for this update include: seasonal menu, special event menus, monthly e-blasts, and a corporate stationary suite.
The heavy use of photography throughout all supporting materials allows the beauty and freshness of the ingredients to shine through while still clearly identifying the brand. White space and airy layouts reinforce the light, contemporary feel of the brand.
Project HOOD Fundraising Book
Fundraising booklet designed for a Chicago-based non-profit, ‘Project HOOD’. The organization is raising funds to build a community center in the south side of Chicago, where gun violence continues to claim lives throughout the neighborhood. The 86 page booklet was designed to share the goals of the organization with the surrounding community and to solicit donations from potential patrons.
Designed in collaboration with a creative team from Perkins + Will. For more information about the organization, visit www.projecthood.org.
Presented here are a sampling of sketches and digitized hand-drawn letters. Each of these were created to log ideas, express excitement, and keep my creative juices flowing.
The initial concept of tourists as pears came from one of my favorite books, A Walk in the Woods, by Bill Bryson. After moving to Cuenca, Ecudaor, I couldn't help but notice the many "pears" walking around the city. These out-of-shape visitors were my muses for these comical illustrations.
Functional wall decoration designed to add a modern feel to a space. The calendar is made of twelve sets of two discs; each set of discs represents one month of the year. The orange side of the set is used to distinguish the current month from the other eleven, which are represented by the white side. Discs can be arranged in any formation in order to add a modern feel to a space.
Back disc displaying dates spins freely. Tension can be adjusted with surrounding nuts. Front disc displaying the month is held stationary with nut and disc cap.
To change the current month, remove the set of discs from the wall and flip over. To change the current date, spin the back disc to reveal a new number.
Packaging can easily change to show the product in different colors by printing a different white sticker tab to wrap around the box. Instruction booklet includes diagrams, installation instructions, and disc formation ideas for the user.
Hanwha Signage and Wayfinding
Logos designed for local start-ups, non-profit organizations, real-estate properties, and personal use.